Friday, May 20, 2011
Apple Zeros In On Deals For Its Cloud Music Service
Apple is furiously negotiating with the record labels to finalize deals which will allow it to stream music from the Internet to mobile devices (iPhones, iPads, iPods) and computers. It just came to terms with Sony Music, according to a Bloomberg report, which means that of the four major labels it's got three down (EMI, Warner, and Sony), and one to go (Universal Music). Streaming rights are different than digital download rights so Apple had to renegotiate all of its music deals. A cloud music service would allow consumers to keep all of their music online and stream it to any device. Google and Amazon have both recently launched beta versions of cloud music services, but they are limited in features and functionality (watch our Fly or Die review of Google Music for more info). Both decided to push ahead with music lockers that do not require deals with the labels, and in so doing they may have pushed the labels closer to Apple.