Saturday, June 18, 2011
comScore: The Average YouTube Viewer Watches 5 Hours Of Videos A Month
comScore has just released its monthly data on online video engagement, with 176 million U.S. Internet users watching online video content in May for an average of 15.9 hours per viewer. The total U.S. audience engaged in more than 5.6 billion viewing sessions during the course of the month. And 83.3 percent of the U.S. Internet audience viewed online video. comScore says Google sites (a.k.a. YouTube) was again the top video property in May with 147.2 million unique viewers, 2.17 billion viewing sessions and an average of 311 minutes spent per viewer on the site (that's an average of 5 hours spent per view in May).