Thursday, August 25, 2011
Accel Puts Over $30M In Digital Marketing Platform For The Auto Industry Dealer.com
Accel Partners has made a major investment in Dealer.com, a company that provides SaaS marketing solutions to auto dealers. Accel partner Todd MacLean will join company?s Board of Directors as part of the transaction, which is estimated to be north of $30 million. Based in Burlington, VT, Dealer.com sells a SaaS application that manages auto dealers' web presence from start to finish. Features include SEO management, tools for online advertising, online video, social media, lead management, inventory marketing and performance analytics. The company works with independent dealers, franchises, ad agencies and more.