Wednesday, August 24, 2011

Samsung debuts new Galaxy lineup, refines naming strategy along the way

Good news everyone, we've got a new batch of Sammy smartphones to feast your eyes upon. Now for the downside: today's announcement is meant only to whet your appetite for their official unveiling at IFA in Berlin. Fortunately, however, we do have a few tidbits to share. First, the Galaxy W features a 3.7-inch WVGA touchscreen, a 1.4GHz CPU and 14.4Mbps HDSPA connectivity. Along with that, we'll see the M Pro, Y and Y Pro coming next week from Samsung -- all running Gingerbread.

If these letters are unfamiliar to you, they should be. You see, along with the phones themselves, we've got a new naming scheme to play with, which is designed to bring sanity (or at least a modicum of understanding) to Samsung's product names. The Galaxy W is meant to imply wonder, which strikes a balance of style and performance into each Sammy, while the M lineup -- which stands for magical -- will bring a taste of the high-end with a lower price point. Finally we've got the Y, which is a budget contender that's aimed at the youth and emerging markets. Looks like Apple and Nokia will have some competition, eh? As for the Galaxy S, its designation will remain for the premiere lineup, and the Galaxy R, which recently launched in Europe and Asia, will be one echelon below. It's meant to imply the royal or refined qualities of the smartphone -- Samsung couldn't make up its mind on the last one. You'll find the full PR after the break, which explains the finer details of Sammy's scheme. See you in Berlin!

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Samsung debuts new Galaxy lineup, refines naming strategy along the way originally appeared on Engadget on Wed, 24 Aug 2011 02:54:00 EDT. Please see our terms for use of feeds.

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